The Internet offers huge opportunities for a job hunter, but also presents several potential challenges. It also adds several complexities, and a lot more things to think about…and be mindful of.
Job search needs to be thought of as a personal, highly aimed marketing operation where you are the product. Your resume is an advertisement. Your extended network of colleagues is your source for job leads.
So where does the web fit in? At AA-Careers, we recently posted a job on a popular job site and got 650 responses in a calendar week. For one position. That’s increased job hunting competition.
Had the right person contacted us ahead of our posting that ad, they could have landed the job prior to running in to all that competition. How? By finding someone who knows someone at our company who became aware of the job prior to posting. Everyone knew of the job for at least 13 days before it was posted. Who in your network might know of a job that’s coming available soon?
Be sure to check your application matierials carefully! When we did an analysis of the 650 resumes, we found a large number of errors. 63% of the applicants were easily eliminated with a speedy triage process. How? The same way any employer would. By passing over resumes where the objective didn’t match our position description. By passing over prospects whose cover letters gave us causes not to engage them, like "I know I’m overqualified but I really need a job". By eliminating job hunters whose documents that didn’t open properly. And by rejecting prospects who didn’t trouble to spell check their cover letter and/or resume.
So the good news is that job sites give you a feel of who is hiring, and for what kinds of positions. But once those jobs are posted, the competition is intense. You can still compete, if you have a well written resume, designed to appeal directly and clearly to the recruiter. And if you have practiced interviewing – so you don’t stumble at a critical point.
Another thing to be aware of is how quickly and easily you can be checked on on the net. As we Googled several job hunters, we ran into some pictures and comments that were in questionable taste. Nothing larcenous, but enough to swing our thoughts about who to employ.
AA-Careers provides a broad set of services for Bay Area job seekers, providing our clients a personal career consultant, a managed job hunting campaign, modern tools like a personal website, video, highly targeted resume, and much more. Let us know if we can help you.
Be careful out there, and good hunting!
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Consulting Vs Selling, How we can make sales by not doing selling but consulting. As we know, everybody loves to buy but hates to be sold. We need to engage in non-manipulative selling, and ask deeper questions that will make the sale.
View Yourself As A Consultant
One particular self-image possessed by high-achieving salespeople is that they see themselves as consultants rather than as salespersons. They see themselves as problem solvers with their products or services rather than as vendors looking for someone who will trade them money for what they have to offer.
Approach Them As Clients
They do not approach their customers with hat in hand, hoping for a sale. They approach their “clients” with the attitude that they are consultants calling on the prospect to help him or her solve a problem or achieve a goal.
Ask Questions And Listen Carefully
Seeing themselves as consultants, they ask questions carefully and listen intently. They focus all of their energies on understanding the customer’s situation so that they can make intelligent recommendations based on what the customer really wants and needs.
Become An Expert In Your Field
As consultants, they recognize that they must be experts, authorities in their field. They know their products and services from one end to the other. They invest many hours familiarizing themselves with every single detail of what they sell, and of what their competitors sell as well. They know the strengths and weaknesses, the advantages and shortcomings, the features and benefits of what they are offering. They have excellent product knowledge, which their customers can sense and which gives both themselves and their customers greater confidence throughout the sales conversation.
Differentiate Yourself from Your Competitors
Top salespeople, positioning themselves as consultants, see themselves as resources for their clients. They see themselves and carry themselves as advisors, mentors and friends. They become emotionally involved in their transactions and they are generally concerned that their product or service be the ideal solution to the real needs of the prospects they are dealing with. They differentiate themselves from their competitors by being more concerned with helping their prospects than with selling their products or services. Their customers often feel that they care more about them than they care about making a sale. And it’s true.
Action Exercises
Here are two things you can do immediately to put these ideas into action.
First, see yourself as a problem-solver rather than as a salesperson. Take sufficient time to understand the prospect’s real need before you start selling.
Second, think of ways to tailor your product or service to your customer’s needs so that he sees what you sell as the ideal solution for him.
Gordon Goh is author of the free, informative website Simply Motivation offering quality useful tips for Motivation.
