You probably know how advantageous sharing your own Internet video is. For a firm’s marketing director, video is a helpful source that can effortlessly capture attention & substantially increase the overall number of users to your site. Short format video commercials are extremely good in attaining the target customers’ very short attention. Moreover, if codes are integrated & video sharing is encouraged, Internet video clips can be an amazing way to get one-way incoming links and thus positively affect your company’s position on Google.

Indeed, online video clips have turned out to be a useful source for business or self promotion. The following are numerous tips to circulating your own videos.

Firstly, you can post your Internet videos on your own website; however this would entail you to make your own video hosting arrangements. Instead, ask your web hosting solutions provider if video downloading or video streaming options are supported. Click here to find out about video production, distribution and marketing services from Vidify.

Video downloading is where your business viewers are required to download your short format video to their laptops hard drive. They need to store the online video to their own PC before they can play it using their personal computers video player or a downloadable video player application. There are lots of video downloading service merchants that are reasonably priced. There’s also a progressive downloading mechanism where your Internet viewers can play the online video clips while downloading them.

Whereas video streaming on the other hand entirely does away with the requirement to download the short format videos and permits instantaneous playback so it presents the most convenience to your visitors. Naturally, getting a video hosting company that supports video streaming can cost you a pretty penny.

And finally, the more fashionable way to circulate short format professional videos is by posting your sites to video distribution websites that have their very own video hosting infrastructure. These sites cost you nothing to join & will from time to time give you money post video content. What’s more, also have a considerably big market base & grasp; for instance, YouTube obtains around 18 million Web visitors each and every month.

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Web videos are a tremendous instrument to expose your organisation’s services. For certain there are dozens & dozens of other sorts of marketing techniques available which include article writing to blogging, from PR to RSS. Although, nothing says “cool, connection, & creative” like a promotional video.

Each month more & more organisations of different sizes are generating short format videos about their services. They are not only adding them on their sites, but They’re posting them on their blogs. To gain universal 24/7 coverage, commercial videos are being published to a lot of video-sharing sites like YouTube & Metacafe. And why not ? it is very inexpensive, easy to undertake, & can have a significant difference, in many cases, on the traffic it generates to your firm’s website. Vidify offer unique video production and distribution solutions that help broadcast your business online to a global, regional or local audience.

There are countless reasons why Internet videos are an excellent way to publicise your organisation.

Video commercials benefit from an extensive distribution channel: Videos by their own nature are easy to “package” which means they are appropriate to go into a number of different distribution circulations. You can post them on your businesses site or blog, if you want you can put them onto your desktop machine and show them time and again at a selected business show. You can upload them to loads of World Wide Web video-sharing websites. You can burn them onto CDs & give them away or sell them. You can even dispatch them via email.

Online videos are a great way to communicate. As our sophistication with technology evolves, so do the techniques in which companies like to interact with others. Most people are visually oriented meaning that is how they best understand and interact with their world. This makes online videos the ideal company strategy to speak with today’s clients.

These are just a couple of the many reasons why Internet videos might be a successful way to advertise your organisation’s products and services. Learn more about this topic to see how you could use your time, capital, & energy to speak to your target marketplace in an innovative and appealing way.

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However, there’s a negative side as well - and I feel it necessary to be exposed to potential users. Sometimes an important feature of every antivirus or anti-spyware - real-time scanning - is taken off of the free edition. So you can use such application for on-demand scans only; it doesn’t keep track of file operations and processes running in computer memory. It prevents anyone from uninstalling the anti-spyware accidentally or disabling the software on purpose.

Keylogger software often comes as the only solution for the parents with children who have the opportunity to access the Internet on a regular basis. Parents should know what happens with their children and try to prevent the possible danger. And the Internet, regrettably, carries a lot of danger with it, so keylogging software may really help to notice the problem long before it actually comes to life. Data loggers, key loggers are just a few programs which harvest info from your computer. Winclear is the only program created specially to auto remove such spywares. Until you remove the malicious software from your computer your account is still vulnerable. That is why every computer owner needs winclear.

Protect With Winclear :Clear Search History
If you really want close monitoring, you need to buy computer spy software that will offer you maximum protection and utmost data gathering capabilities. A computer monitoring program that has been featured and recommended by several news agencies across the country is PC Pandora. This spy software records keystrokes, chats, emails, screen content, programs used, and website revisited. Winclear is the only software which is capable of removing keylogger programs. Another possible way in which cookies can negatively affect your computer is when they are stored on your hard drive for too long. Winclear has been the industry leader in fighting keyloggers for the last 8 years.

Winclear:
The program is the only software that meets the standards of the US Department of Defense so needless to say that the program really works. That is the reason why you need Winclear installed onto your computer. It is important to note that hackers have the ability to make an e-card or email look like it came from a reputable site and even a friend or relative. Protect your computer security by using Winclear! More about Winclear here: Computer Security.

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Writer/director John Sayles (Passion Fish, Lone Star, The
Brother from Another Planet) is very particular about the
beginning of his screenplays.

Whether the movies are dark and urban or bright and rural, he
likes to let the audience know what kind of world they’re
visiting, settling them comfortably into the place where they’ll
be spending the next couple of hours.

That doesn’t just entail a nice description of the landscape.
Sayles also pays attention to tone and character.

If it’s a comedy or tongue-in-cheek piece like Alligator, he’ll
include some humor to clue the audience in. That way they’re “in
on the joke” and they’ll know not to take the story too
seriously.

If he’s introducing characters, he creates people who’ll
credibly exist in that kind of world: gritty cops, square-jawed
heroes or desert sheriffs.

He’s not just setting the scene; he’s making the world seem
real, giving it a logic that provides believability. Then he
gets on with telling the story.

If your screenplay’s going to a reader, don’t be shy to pop some
clues in the first ten pages about the style, setting and
characters.

It will help that reader to understand what kind of movie you’ve
written, and the audience you’re aiming for.

It will help you to establish a rhythm as you’re writing, and
get to know your world.

While our own lives are full of coincidences, surprises and
inconsistencies, audiences like their movies to be less uneven.
So look at your first ten pages and set up some events and
locations that you can progress from in a logical fashion.

An example: a hardboiled mystery. We start off in a detective’s
office - his personal ‘world’ - meet the hero and a client who
leads him to another location. He finds a clue and that leads
him somewhere else.

With some noir-ish action along the way, you have set the tone
of the movie and the audience knows what to expect.

Then, you can throw them some curveballs…

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Family therapist John Gray was hardly the first to insist communication problems are gender-based. While it reinforced old stereotypes, Gray’s pop-psychology tome of the early 90’s did give female executives something new to ponder. If “Men are from Mars and Women are from Venus” as his runaway bestseller claimed, what did that mean specifically for the Venetian executive? After all, her professional success on any planet still was likely to rest firmly in the hands of Martians.

For many women trying to climb the corporate ladder, the meaning was clear: when it comes to corporate success, communicating like a man is essential. In the decade since attention focused on gender communication differences, a whole marketplace of public speaking and communications training sprang up specifically focused on helping women “fix” their skills. Seminars were quickly added to business and professional rosters, to help women find their “executive voice” and add public speaking to their list of talents. Female specific executive communications coaching established itself alongside “assertiveness training” and “negotiating for women” as must have offerings.

I find only one thing wrong with the concept. It’s bunk.

As an executive trainer, and as a professional woman, the continued demand for women’s communications coaching means more focus on firms like mine. So why do I instead find the fixation on women’s communication skills frustrating? To quote Groucho, “Who are you going to believe? Me, or your own eyes?”

Despite the cacophony about gender-based communication differences, I’ve found a very different and much healthier reality in my own practice. In the professional sphere at least, there isn’t a dimes worth of difference between the communication problems of the sexes when it comes to public speaking.

I find nothing gender-specific about confidence or clarity; two of the essentials for powerful public communication. Nor do I find any correlation between gender and the ability to maintain good eye contact or to speak thoughtfully using simple language to evoke complex ideas. Certainly it would be difficult to correlate gender to the ability to speak with conviction and passionall hallmarks of powerful and persuasive communication.

I’ve trained countless executives of both genders. What I see is an array of common communication problems. Highly successful executives of both sexes often have trouble knowing how to deliver a speech; how to move, where to stand, how strongly to project their voices; how to communicate powerfully, yet succinctly, and how to stay in control. I’d go so far as to call public speaking the single most hated job requirement of senior executives of either sex, ranking in dreaded competition alongside speaking to reporters, presenting to the board, and testifying to Congress. Inevitably when coaching executives in media training or public speaking, clients of both sexes will routinely complain they have no “natural” talent for any of it. My response is always the same. Nature and talent aren’t what’s called for I tell them—this is about hard work and preparation..

For both men and women, effective communication is first and foremost about confidence. It’s about the clarity of the vision; not the sex of the visionary. It’s about the power of the message, not the gender of the messenger.

The notion of a communication disadvantage for women probably stems from widely heralded academic works analyzing interpersonal communication, such as Deborah Tannen’s “You Just Don’t Understand.” As several studies, including a 2004 study at Purdue have suggested, gender differences even in interpersonal communication tend to be small, but have become wildly exaggerated in popular culture. Thus the rush to “fix what’s wrong” with women’s executive communications, with no real evidence that communication failures in the executive suite are gender based.

Many executives buy into the notion that corporate communication skills are intuitive. That’s what makes it easy, especially for women, to believe others (men) do it better. In reality, the kind of communication skills that allow executives to successfully interact with reporters, deliver powerful presentations and riveting speeches are learned skills that many executives of both sexes struggle to master.

The truth is women aren’t a special class of disabled communicators. The good news is that anyone can learn to be a powerful and effective public communicator. The better news is the same planet we all inhabit is one on which good communication skills are yours for the taking.

Aileen Pincus is President and CEO of The Pincus Group, providing executive coaching in public speaking, presentation skill, media training, and crisis communications. She can be reached at http://www.thepincusgroup.com

Aileen Pincus is a communications consultant and President of the Pincus Group, providing public speaking, presentation training, media training and crisis communications for executives of both sexes.

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“Do I really need a web site?” This must be one of the most frequent questions asked by on-line writers and for which there is only one answer … NO, of course you don’t!

If you think that is a little odd coming from someone that designs web sites and who has just released Free & Easy Web Design, a workshop for writers and publishers then read on!

The trouble with that question is the word NEED. Need indicates something you cannot do without, such as a daily meal, air to breath, clothes for warmth etc. You don’t NEED a web site to continue your existence on this mortal coil (or, at the moment anyway, your writing career).

So, let’s re-phrase the question:

“Will a web site really do anything for my writing or for me?” Put this way, the answer becomes a resounding YES!

But let’s not get too carried away just yet! It is as well to ask yourself a few questions before you start looking for a home in the ether.

1. Do you regularly send out query letters and submissions, offer writing services such as copy writing, critiquing etc? If so a web site should definitely form part of your marketing arsenal.

You should view it in the same way that you view any off-line promotional material such as letterheads, business cards or information sheets. It should contain a brief biography with contact details and samples of the type of work you do. It should also list any prizes that you may have won in writing competitions and if applicable, photographs of magazines in which you have been published. You can see some good examples of personal writing sites at www.writelink.co.uk choose Writers from the left-hand menu.

Having this kind of site becomes even more important if you are already, or intend writing for the web. As editor of WriteLink I spend quite a lot of my time flashing from one site to another and find it quite irritating when someone approaches me with an idea and they don’t have a web site containing examples of their work. The off-line world is just too slow for on-line editors!

2. Do you write a little poetry or a few short stories, mainly for your own pleasure? If this is you and you don’t intend to take your writing any further, then a web site should figure much lower on your list of priorities. If you like the idea of sharing your work with your friends and family, only consider this option if you have cash or time to spare. Otherwise there are plenty of sites on the web that will allow you to show case your work on their sites. www.AbcTales.com is a good choice, but there are lots of others.

3. Do you have a book to promote? Selling and promoting on-line is a very cheap and effective method of selling your book, but you need to get things right from the start. This means you definitely should set up a site for your book. The site in itself is not enough to generate sales, but it is an essential part of the whole marketing package that should include both on and off-line promotion. For more ideas on book promotion see The WriteLink to Promoting & Selling Your Book at www.thebookblurb.co.uk This one’s free!

4. How good are you at learning new skills? To get the best out of your web site you need to be able to up date it regularly and use it for what it is, one of the many marketing tools available to promote yourself and your work.

There are two ways you can do this: pay a web designer to build and maintain the site for you or do it yourself. The first will almost certainly involve some expense, how much depends upon the size and sophistication of the site, how and where it’s hosted, how often up dates are required and various other factors which we need not go into here!

You may have an obliging friend who will do the necessary for you, but the trouble with obliging friends is that they often grow tired of updating and maintaining the site on a regular basis.

Unless you have a lot of money to throw at it, for freelance writers with a little willingness to learn, the best option is to do it yourself.

Creating a web site is not difficult! The Free & Easy Web Design workshop that I’ve just written is based on using a web authoring programme that is very like Word, a word processor that most of us already use on a daily basis. So, if you can use a word processor, you can create a web site! The workshop takes you through the process of building a simple site and uploading it to the web.

The big advantage with building and maintaining your own site is that costs are very small and you are in complete control of updating whenever and with whatever you want.

Whichever option you choose do bare in mind that the site alone will do nothing to bring you honour, recognition or more importantly, cash! Unless your web designer offers this as an extra service, and most of them don’t, you will also have to learn some marketing skills to make people aware of your cyber presence.

It’s worth expanding a little on this since marketing is vital to the success or otherwise of your site.

If you decide a web site will be beneficial to you, don’t fall into the trap of thinking that you can leave it to its own devices and you’ll get a steady stream of visitors. Think of it like this, you wouldn’t move into a new house and not let as many people as possible know your new address would you?

The same holds true with your web site. You must take an active part in its promotion and keep it up dated on a regular basis.

Another point to bare in mind, if you are using it as an on-line brochure beware of thinking that all editors will visit your site to view clips. On-line editors will almost certainly do this if they are interested in using your work, off-line editors can be a different kettle of fish all together!

Although a dying breed, there are still plenty of print based editors out there that are technophobes and only pay lip service to the internet so don’t put all your eggs in one basket, keep a firm foot hold in the tangible world as well!

RESOURCES:

Free & Easy Web Design, hands-on workshop for writers, authors and publishers with books, services or newsletters to promote.
www.thebookblurb.co.uk

The WriteLink to Promoting & Selling Your Book.
Tips on how to promote your book both on and off line.
www.thebookblurb.co.uk

ABCTales
Site for show casing fiction and poetry. Discussion lists and writing tips.
www.abctales.com

About the Author

Sue Kendrick is a freelance writer and graphic designer living in the English Midlands.

She has written many special interest articles for magazines and contributed extensively to her regional newspaper.

She edits and publishes www.writelink.co.uk a UK writers resource website and monthly newsletter and www.writelinkpro.co.uk a content providing service for Writelink and other publications.

Sue also writes fiction and has won several prizes for her short stories.

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————————————————————
Copyright 2002 by Beth Mende Conny, WriteDirections.com
All rights reserved in all media.

The content of this article may be forwarded in full without
special permission provided it is used for not-for-profit
purposes and full attribution and copyright notice are
given. For other purposes, contact Beth Mende Conny at
Beth@WriteDirections.com.
————————————————————

Want to be a lean, mean, writing machine? Then put your
words on a diet. Here are some great suggestions for cutting
flab, firming muscle and punching up your prose.

Learn to strip
Brilliant as your prose may be, you likely can toss a word
or two … or three or twenty. Be brutal. Strip away the
extraneous until your sentences go buck naked. They can
then, like streakers, zip across your page.

Remember the if’s
If you can say it in one page instead of three-do so.
If you can say it in one paragraph instead of three-do so.
If you can say it in one sentence instead of three-do so.
If you can say it in one word instead of three-do so.
If you can say it in a one-syllable word instead of one with
three-do so.

Avoid repetitions, redundancies, reiterations, restatements
…

* owns his own business = business owner
* a great number of times = many times
* red-colored train = red train
* broke both his legs = broke his legs
* during the winter months = during winter
* in the not-too-distant future = in the future
* at this point in time = presently/now
* postponed until later = postponed
* mutual cooperation = cooperation

Take action
In writing, as in life, you can’t sit there like a blob.
You’ve got to use the active voice. Before and after
examples:

* The ballots were counted by him. = He counted the
ballots.
* He was robbed by a knife-wielding teenager. = A knife-
wielding teenager robbed him.
* There is much that today’s parents have to worry about.
= Today’s parents have much to worry about.
* It has been shown by numerous studies that insulating
your water heater saves energy. = Studies show you save
energy by insulating your water heater.

Don’t be dramatic
When possible, use the plainest words possible. For example,
too often we use “exclaim”, “declare” or “chime” when plain
ole “said” would do. Said’s a great word; it doesn’t draw
attention to itself. Readers skip over it and concentrate
instead on what’s being said. Other examples:

* meander/shuffle/saunter = walk
* odorous/malodorous/redolent = smelly
* mawkish/maudlin/bathetic = sentimental

BTW-Sometimes people don’t just walk; they really do
meander, shuffle and saunter. Allow them their style, but
keep your words in check.

Mix it up
Good writing has flow. One sentence rolls into the other,
creating an ebb and flow of words. Stop the flow and you get
writing like this:

* I love chocolate. Chocolate is tasty. Chocolate cookies
are my favorite. I like chocolate ice cream, too. I like
chocolate milk.

An alternative:

Chocolate cookies, ice cream, milk-I love anything
chocolate.

Don’t worry about punctuation and grammar
Big deal if you don’t know the difference between who and
whom, or when (or when not) to use a colon. Most of us
don’t, which is why books on punctuation and grammar abound.
Use them as you need them.

Hot tip: Find three books written in a style even you
understand. When you get stuck, say, on split infinitives,
glance through all three for guidance. You’ll find that
three angles are better than one and almost always provide
the guidance you need.

BTW-According to one of my grammar books, split infinitives
are acceptable when writing informally. My other two books
say no, no, no. Here, I defer to the minority.

About the Author

Beth Mende Conny is the founder and president of
WriteDirections.com. She has published more than four dozen
books and collections, and helps individuals and businesses
bring their projects to publication. She can be contacted at
Beth@WriteDirections.com.

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My dad was wrong. I just discovered that I am good for nuthin’ after all. In fact I’ve been good for nuthin’ all along. I am 100% biodegradable and that means I can be recycled into nuthin’. It also means that no matter how much I waste, no matter how much I consume, no matter how much I pollute, in the end I am environment-friendly. Best of all, I now have an end use.

Now that’s something to put on my resume!

This comes as particularly good news to somebody who is not sure what his purpose is. Sometimes I write these humor columns, pretending to be funny. Sometimes people even laugh, and I worry that it might be the start of an ominous trend.

Sometimes I am selling my happiness book, pretending to be a successful author. With 2,000 copies of my book keeping the floor from floating upwards, perhaps I AM successful. Levitating floors are generally not considered signs of success in this part of the country.

Sometimes I am optimizing websites for search engine rankings. “What exactly does that mean?” I am often asked.

“Well…it means that I get my clients’ site high up in the searches.” Blank stare.

I try again. “It means that I help Google show you my clients’ web sites. Blank stare.

“Well…I’m not sure how to explain it. But I get paid to do it.” People understand that.

“I turn on a machine that defluctuates the turbo-rotating modulator down at the spare parts plant,” someone adds.

“What exactly does that mean?” I ask.

“Beats me. But I get paid to do it.” We are soulmates.

Sometimes I write for pay, because people seem to want something written. They hope that if they can’t say it themselves, I might be able to find just the right words.

“C’mon, David. You have lots of words. Why don’t you lend me some? Why, just last week you promised to ‘defenestrate’ me, whatever that means.” They want me to put their thoughts into words, and occasionally they want me to create their thoughts. I worked for a politician years ago. I vaguely remember how to write somebody else’s thoughts before he knew he had them.

“So what do you write?”

“Web site copy, mostly.”

“Really? Not another book?”

“No, I still have 2,000 copies of the last book piled up in my office.”

“I’m sure they’ll sell quickly, David.”

“Really? Want one?”

“Uh…gotta go. It’s time for my pet goldfish’s nap.”

I also write this humor column faithfully every week. But people actually PAY me to write website copy. Now, dear reader, answer me this question. Would you rather be reading this hilarious column, loaded with frosting and topped with chocolate syrup, or would you rather read plain vanilla website copy.

OK, go ahead and read the website copy, then. See if I care.

One thing my website copy and this column have in common is that they are not biodegradable. Remember how computers would save the environment as they replace the three gazillion tones of paper we trash every few hours in offices around the world and elsewhere?

Now we discover that all that paper at least was biodegradable, recyclable, reusable. It wasn’t all that bad for the environment, after all. But the monitor you are reading this on will last forever. (SFX: evil laughter) Adventure seekers from the planet Zorgoppppt will land here in the year 2304 and discover all these abandoned monitors scattered around.

One Zorgopppptian will say to the other, “prrg, ddyte h hthp oooo djudu” (Translation: “Groovy paper weights!”)

But they won’t find me, thanks to my lifetime achievement. I’ll be long gone, because I am (chest swells with pride) biodegradable.

About The Author

David Leonhardt is biodegradable and happy at: http://www.thehappyguy.com

He is author of Inspiration & Motivation To Go: http://www.thehappyguy.com/l/daily-motivation-inspiration.php

The Get Happy Workbook: http://www.thehappyguy.com/happiness-work-book.html

and Climb Your Stairway to Heaven: the 9 habits of maximum happiness: http://www.thehappyguy.com/happiness-self-help-book.html

To write your website copy, newsletter or award winning biodegradable cereal box copy, email him at: Info@thehappyguy.com

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The internet is a treasure-trove of information vital to the
aspiring or established writer. Whether you are an article
writer, book writer or looking to write content for websites, the
following will help.

Before looking at the free ways to gather information, you may
like to know there’s a new tool on the block for conducting
internet searches and it’s called Search Automator.

To say that Search Automator is a comprehensive search tool is an
under-statement. It includes a phenomenal range of search options
all focused in one place. All you need to do is type in the
word or phrase you want to search on. You are then presented
with a vast array of useful options related to your search: lists
of websites, ebooks, tutorials, resources, checklists, guides,
tips, tricks, articles, MP3s, videos, images, pdf files and so
much more. It’s got neat built-in keyword research tools too. All
in an incredibly easy to use interface.

It’s fast, it’s slick and no other search tool on the internet
even comes close to what Search Automator can offer. It really is
worth your while to check out the full specs of this very
reasonably priced and amazing time-saving tool.

If your budget won’t stretch to Search Automator right now, use
the google.com search engine to find writing material. Here are
some ways you might not have thought of:

Type a keyword or phrase relevant to your subject into the
google.com search box. Then, read through the websites of the
first five search engine results on the left side of the page to
stimulate your thinking. Additionally, search on the keyword or
phrase and review e.g. type used cars + review in the google.com
search box. The resulting search engine listings may reveal all
kinds of reviews and comparison sites from which you can extract
information and ideas. It’s important to point out however, that
what is written on other people’s websites is copyrighted, which
means you cannot copy what they have written but you can
certainly use their websites to harvest ideas.

Look for key terms used on the websites e.g. used cars includes
words like: prices, values, private sales, how to buy, how to
sell, auto financing etc.. A list of these terms can be noted as
you browse through each site. Here’s another example using the
term “baby clothes”: designer baby clothes, gift ideas,
accessories, photo albums etc. etc. These terms can then be used
as building blocks for writing paragraphs.

Does the website have a sitemap? Look in the sitemap for things
like a feedback area which will have customer comments, or a
press release section - again, a rich source of writing ideas.

About the Author

©2005 Therese M Donnelly of Webmasters HQ home of the Search Automator, Sonic Page Blaster software review and others. You are welcome to use this article provided the signature box and all links within the article are included.

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Did you know, that television — the persistent purveyor of pop
culture here in America — shapes a LOT of your prospects
behavior patterns?

Here, listen to this:

1. The average US home has the TV on for 7 hours and 40 munites
a day.

In case you’re wondering, that means by the time a child is 18
years old, they’ve already been exposed to 50,367.6 hours of
television!

Sheesh!

2. The average amount of television the average American
watches, is over 4 hours a day. (that’s 17% of your life,
by-the-way)

Likewise, this means the average American has actually watched
over 26,280 hours of TV by the time they’re already 18 years old.

3. 50% of all US households have 3 or more TV’s in their house.

4. (And this one was amazing) 45% of all parents say if they
have something important to do, they’ll use the TV to occupy
their children! (Whatever happened to books, or arts and crafts?)

5. 54% of children between ages 4 and 6 said they’d rather watch
TV than spend time with their fathers! (Gosh, I hope my daughter
wasn’t participating in that survey…)

6. 40% of all Americans watch TV while they’re eating dinner.

7. And lastly, on average, sadly… parents only spend 38.5
minutes a week having a meaningful conversation with their
children.

No doubt then, television is a HUGE part of American life. In
some cases, it’s even more important than having a relationship
with your children, for goodness sakes.

You’d have to assume from reading through these statistics, that
people are planning meal times around what’s on TV… they’re
spending a good amount of brain-power trying to make sure “this”
show gets taped or recorded at “that” particular time… and
they’re probably spending more energy watching David Letterman
than making love.

Which is very VERY tragic of course.

One thing TV doesn’t do, is… it doesn’t tax your attention
span.

You get entertained a little… and then you get some relief in
the form of commercials.

You hear a little bit about your topic… and then you go and
grab some ice cream.

Because of this, if your sales pitch isn’t giving your prospect
the same sense of “relief” — either in your story or in your
presentation — then your prospect is going to do the same thing
you do, when what you’re watching, no longer interests you:

They’re going to grab their remote and click to another channel,
which in this case means…

They’re going to toss your sales pitch straight into the garbage
can!

And above all else, you certainly DON’T want them to do this,
now do you?

So next week, to make sure this doesn’t happen to you, I’m going
to tell you “5 Ways To Give Your Prospect A Much-Needed Break In
Your Sales Copy!”

Now go sell something,

Craig Garber http://www.KingOfCopy.com

P.S. Check out all the prior archives you’ve been missing, right
here at: http://www.kingofcopy.com/tips/tiparchives.html

P.P.S. If you know someone who could benefit from this tip, then
do the right thing and forward this tip on to them, right NOW!

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