My latest book “How to Earn Money in Retirement” (How To Books ISBN 1845281128) has just been published and hits the bookstores in early May 2006.
As I was writing the mss about nine months ago it occurred to me that there might be another book lurking right there in the text. Accordingly I took notes; mentally deleting a chapter here and adding a few more there, expanding on a topic, sketching out another, and so on.
As a result of this dual tasking I started writing a new book immediately after finishing the project in hand and decided to submit a proposal sooner rather than later.
Next up I received an email from one Nick Hutchins, the freelance reader reviewing the text for “How to Earn Money in Retirement”. Nick’s message simply read, ‘Do you realize you have another book here?’ To which I equally succinctly responded, ‘Yes, I know, and I’ve just submitted a proposal’.
Now it just so happened that Nick had a meeting scheduled with the publishing house a few days hence at which he raised the subject of two books in one.
In the mail today I received a contract for the second book, “How to Grow Your Small Business Rapidly Online” with a publication date of April 2007.
The point to this dissertation is: always be on lookout for additional niche markets for the book you are currently writing and milk your idea for all it’s worth.
The first book is aimed at active retirees and the second at go-ahead small business owners in all categories. I might dig deeper to ascertain whether other niche opportunities lie dormant in the original text.
The majority of niche non-fiction topics are capable of this sort of clinical analysis and it is worth pursuing because if you get a proposal accepted for one specific niche, you will more often than not get another proposal similarly accepted if your subject matter is in similar vein.
Jim Green is an online enthusiast and bestselling author with an ever-growing string of niche non-fiction titles to his credit. http://1st-creative-writing-course.com
If you do your best, you probably will be the best and will become a success. You will stand out from the crowd since so few people actually get around to doing their best.
Do your best then and become a success because the average person seldom does their best and your efforts will stand out like a skyscraper amongst mud huts.
Many people spend about 80% of their free time watching TV instead of working on their skills or goals or the overwhelming chores that tend to pile up on us all.
I was at a seminar last weekend. There were 2,600 people in the audience. The organizer had given up doing workshops for smaller groups.
The reason he gave up was that out of the 30 people who attended the workshop only two would go on and put what they had learned into practice.
28 out of 30 don’t usually do their best. This gives a huge opportunity to the remaining two who take action.
Any one can make promises about what they will do. But few people actually put in the effort necessary to execute their promises to themselves or others.
Many have no idea what real effort is about. Occasionally some exceptional people show us all what humans are capable of doing if they do their best.
Paddy Doyle recently won the world’s fittest man competition. He has run, cycled and swum huge distances and has completed 3250 sit ups as well!
Very few people do any sit ups and, of those who do, few will go beyond 20.
Geoffrey Boycott, the great batsman, praised the New Zealand batsman Brendon McCullum for not smiling when he had scored 50 runs. Boycott commented:
“Don’t smile till you’ve got a hundred runs; then you can smile. That’s what it’s about. Get big scores. All batsmen should keep that in mind.
When they get to 50, they should say: ‘that’s only half the job’. Get your head down and get another 50. You don’t smile until you get back in the pavilion and have got some runs.”
In other words don’t be easily satisfied. Don’t praise yourself too soon. Do more!
Tiger Woods, after the third round at the St Andrews Open in July 2000, was practising until 8.45 p.m. Even the man considered to be the best golfer in the world was not content to sit back after another successful day. He did more.
Tiger Woods has controlled his thinking from an early age and has programmed his thoughts to make him expect more and do far more than the recognized high standards of most golf professionals.
Some times it is enough to do just a little more than the average.
A few extra hours of work could make you stand out from the rest.
A writer who does a little more research or a bit more thinking about the best words to use in his or her book can transform the book.
A little more attention to detail could make a failing business successful. A good copy writer can transform an ad with just one word and even just one letter.
The person who refuses to live an ordinary life often realizes how little is the extra effort it takes and yet the rewards for this small extra effort are out of all proportion to what it costs.
The mediocre person thinks that he’s taking the easy way but in the long haul he’s taking the hardest way of all because he must spend his entire life existing on the poor financial results that his average work produces.
A retired business executive was once asked the secret of his success. He replied that it could be summed up in three words. These three words were: “and then some”.
He discovered early in his life that the difference between the ordinary people and the higher echelons could be explained by the fact that the top people did what was expected of them and they then did more.
They were sensitive to the needs of others and then gave even more help. They dealt with their responsibilities fully and then worked some more.
They were the same at home as at work. They were reliable friends and considerate neighbours and then exceeded expectations.
A hotel employee went out of his way to put up two elderly people in his own room when the hotel was overcrowded.
A while later the elderly couple turned out to be the owners of the Waldorf Astoria. Guess who they put in charge? The man who had looked after them - and then some.
A little bit extra every day becomes a huge amount over a lifetime. If you want to experience something extraordinary, then you must do that bit extra every day. There is, of course, no law which says that you can’t do a lot extra!
About the author
John Watson is an award winning teacher and fifth degree black belt martial arts instructor. He has recently written several books about achieving your goals and dreams.
If you would like to check out “The 36 laws To Ignite Your Power” by John Watson please visit the following URL: http://www.motivationtoday.com/36_laws.php
If you are interested in one of the best sellers of self help check out Stuart Goldsmith’s ‘ The Midas Method ‘ at the link below: http://www.motivationtoday.com/the_midas_method.php
